My Little Pony: Pinkie Pie's Party

American toy company Hasbro launched the third incarnation of My Little Pony toyline and media franchise in 2003. The revamped line of dolls targeted a younger audience than previous lines. This incarnation is unofficially known among collectors as "Generation Three" or "G3". Until the generation's end in 2009, there have been at least two minor revamps. A series of direct-to-video animated films (mostly produced by SD Entertainment) accompanied the line-up. My Little Pony: Meet the Ponies, for example, was a 2008 collection of animated shorts commemorating the 25th anniversary of the franchise and introduced the "Core 7" ponies.