Beyblade: Fighting Tournament

Beyblade (Japanese: ベイブレード, Hepburn: Beiburēdo) is a battling spinning top toyline and multimedia franchise developed by the Japanese toy company Takara Tomy. Beyblades were inspired by the older Beigoma. The first Beyblades were released in 1999 in Japan, along with a related manga series. Beyblades were developed by Takara until it merged with Tomy in 2006. Various toy companies around the world have licensed Beyblade toys for their own regions, such as Hasbro in most Western countries (such as the United States) and Sonokong in South Korea. In Beyblade, participants compete in battles between two or more spinning tops called "Beyblades", or Beys.