

Cover: LaunchBox Games DB
Segata Sanshirō Shinken Yūgi
Saturn · 1998 · Sega
RateSpecs
- Developer
- Ecole Software
- Publisher
- Sega
- First release
- 1998
- Platform
- Saturn
- Rarity
- no data
Why
There’s no units produced with a source and not enough listings. We don’t make things up.
Description
Segata Sanshiro (Japanese: せがた三四郎, Hepburn: Segata Sanshirō) is a character created by Sega to advertise the Sega Saturn in Japan between 1997 and 1998. He is a parody of Sugata Sanshirō, a legendary judo fighter from Akira Kurosawa's 1943 film Sanshiro Sugata. In television and radio advertisements, Segata Sanshiro is portrayed by actor Hiroshi Fujioka.
Read more
He was positioned as a martial artist who commanded people to play Sega Saturn games. The advertising campaign began in 1997, with the Saturn having a modest level of success in Japan at that point. Fujioka was impressed by Sega's ideas for the character and felt that Segata Sanshiro would send a strong message to children.
Product codes
The code on the sticker shows the region and units produced.
GS-9204JPN · on the boxCode source: retroplace.com.
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Other games
Saturn, 1998
More from Sega
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