R.O.B. (Robotic Operating Buddy) / Family Computer Robot

R.O.B. (Robotic Operating Buddy) is a toy robot accessory for the Nintendo Entertainment System (NES). He was key to the NES's launch in October 1985, as a redesign of the Family Computer Robot which had been launched in July 1985 in Japan for Famicom and was available as part of the Deluxe Set until 1988. During its short lifespan, only two games in the Robot Series were released: Gyromite and Stack-Up. Following the North American video game crash of 1983, Nintendo courted a fearful retail market by rebranding its Japanese Famicom video game console as the Nintendo Entertainment System-a new platform focused on R.O.B.