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Deathrow is a 2002 sports video game developed by Southend Interactive and published by Ubi Soft for the Xbox as an exclusive. Deathrow's development began in May 1999 as an online PC game. In early 2001, Southend transitioned to an Xbox console release, which let the team use pixel shaders, bump mapped textures, and specular lighting. Deathrow was built on an in-house 3D game engine and was Southend's first full release. The game is based on the fictional extreme sport Blitz, a futuristic full-contact hybrid of hockey and basketball played with a flying disc.